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53
aspirational reference groups
you are unknown...
groups we look up to, we wanna be in this group
(firms using athletes to represent product..)
groups we look up to, we wanna be in this group
(firms using athletes to represent product..)
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015