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Video – Jones Soda: Product Differentiation
Watch the video and answer the following questions.
1.During the company’s early years, how did Jones Soda differentiate its product from other soft drinks? How did it compete with Coke and Pepsi?
2.Who is Jones Soda’s target demographic? How has the company chosen to reach those customers?
3.What mistakes did Jones Soda make during its attempts to expand its market? What effects did these mistakes have on the business?
4.How did the company revive itself and its sales?
Summarize your answers in a Word document that is two-to-three pages in length and double spaced