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51
how are you influenced by reference groups
normative influence: norms and values , leads us to adopt, (parents)
comparative influence: we compare ourselves to a group, the closer we are, the bigger their influence
comparative influence: we compare ourselves to a group, the closer we are, the bigger their influence
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015