This flashcard is just one of a free flashcard set. See all flashcards!
5
4. If a company believes that the company with the largest market share will enjoy the
lowest costs and highest long-run profits, that company will probably choose which
of the following pricing objectives as their primary course of action?
a. current profit maximization
b. product quality leadership
c. market share leadership
d. survival
lowest costs and highest long-run profits, that company will probably choose which
of the following pricing objectives as their primary course of action?
a. current profit maximization
b. product quality leadership
c. market share leadership
d. survival
c
