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19
[Step 3] Develop and Evaluate Advertising Appeals
This is often expressed as a product's what? What reason does this step give to buy the product? Give a few examples of some product appeals.
This is often expressed as a product's what? What reason does this step give to buy the product? Give a few examples of some product appeals.
product's theme
emotional reason to buy
Examples:
Profit
health
love or sex
admiration
convenience
egoism
emotional reason to buy
Examples:
Profit
health
love or sex
admiration
convenience
egoism
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010