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All main topics / BWL / International Marketing Management / imm2
38
"The Big, Wonderful, Dutch, Windmill, Tulip and Wooden Shoe Company" located in Amsterdam, and all other major urban areas of Holland, promises to feature only genuine Dutch products in its shops is an appeal to;
a. ethnocentrism
b. stereotyping
c. Belgian-bashing
d. a desire for low price/ low quality products
a
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Flashcard info:
Author: CoboCards-User
Main topic: BWL
Topic: International Marketing Management
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010

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