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Question 1.1.(TCO 1) Which best describes Market research as it relates to different firms: (Points : 5)
Internal if the firm is small
External if the firm is large
Based on the needs of the firm
None of the above
Question 2.2.(TCO 1) In the marketing planning process, scanning the environment and identifying threats and opportunities is: (Points : 5)
Situation analysis
Strategy development
Marketing program development
Opportunity analysis