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46
Fitzgerald-Paire Inc. views the world as its market, and seeks opportunities to develop a standardized marketing mix for entire sets of country markets. The firm is employing a:
a. Domestic Market Extension Concept
b. Multi-Domestic Marketing Concept
c. International Marketing Concept
d. Global Marketing Concept
a. Domestic Market Extension Concept
b. Multi-Domestic Marketing Concept
c. International Marketing Concept
d. Global Marketing Concept
d
Flashcard info:
Author: CoboCards-User
Main topic: BWL
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010