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All main topics / BWL / International Marketing Management / imm
53
Fitzgerald-Paire Inc. routinly employs its unique technology in a number of foreign markets which are subject to high political risk. The firm may minimize most of the risk it faces by;

a)having domestic control of marketing and distribution

b)using joint ventures

c)expanding the investment base

d)the use of licensing
d
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Flashcard info:
Author: Kealein
Main topic: BWL
Topic: International Marketing Management
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010

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