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27
What are the five steps in the Marketing Plan?
1) Define Business Mission
2) Set Plan Objectives
3) Conduct SWOT Analysis
4) Set Strategic Direction
5) Implement (Test Marketing and 4Ps)
2) Set Plan Objectives
3) Conduct SWOT Analysis
4) Set Strategic Direction
5) Implement (Test Marketing and 4Ps)
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010