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All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour
20
Involvement (def + areas)
a persons perceived relevance
with ads, products + purchase desicions
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Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015

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