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39
perceived risk
purchase decisions with extensive research come along with perceived risk / belief that the product as negeate consequences:
-monetary risk
-functional risk
-physical risk
-social risk (how person is perceived by souroundings)
-psychological risk (self-respect, self-perception)
-monetary risk
-functional risk
-physical risk
-social risk (how person is perceived by souroundings)
-psychological risk (self-respect, self-perception)
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015