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What are the four parts of the Promotional Mix? The four methods of promotion.
1) Advertising
2) PR
3) Sales Promotion
4) Personal Selling
2) PR
3) Sales Promotion
4) Personal Selling
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010