This flashcard is just one of a free flashcard set. See all flashcards!

3.  With respect to customer satisfaction, smart companies aim to:
     a.  give the customer anything and everything they want.
     b.  make customers addicted to their products and services.
     c.  delight customers by promising only what they can deliver, then delivering more
          than they promise.
     d.  always save the customers money, time, and other resources.