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18
[Step 2] Identify Product Benefits
What does "sell the sizzle, not the steak" mean? What is a benefit?
What does "sell the sizzle, not the steak" mean? What is a benefit?
It means: sell the products benefits, not its attributes.
Benefit - What will I achieve by using the product? "What's in it for me?"
Benefit - What will I achieve by using the product? "What's in it for me?"
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010