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What is the difference between objectives, strategies, and goals?
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https://www.devrycourses.com/product/devry-mktg-410-week-3-discussions-latest/

IMC OBJECTIVES, STRATEGIES, AND GOALS (GRADED)
What is the difference between objectives, strategies, and goals? How do these things improve our planning process?
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IMC BENCHMARKS AND BUDGETS (GRADED)
What is the point of benchmarks and budgets—why do creative plans need quantitative components? Please describe what you judge to be the most useful of these.
Tags: DEVRY MKTG 410 WEEK 3, DEVRY MKTG 410 WEEK 3 DISCUSSIONS LATEST
Source: https://www.devrycourses.com/product/devry-mktg-410-week-3-discussions-latest/
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Flashcard info:
Author: CoboCards-User
Main topic: Education
Topic: Education
School / Univ.: devry university
City: UK
Published: 12.02.2020

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