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33
What are the three grand strategies discussed in class and in the book for achieving a competitive edge? Briefly define each.
1) Cost leadership - lower cost
2) Differentiation - unique qualities
3) Focus - niche product w/ cost or differentiation ("stuck in the middle strategy")
2) Differentiation - unique qualities
3) Focus - niche product w/ cost or differentiation ("stuck in the middle strategy")
Flashcard info:
Author: savhighsmith
Main topic: Management
Topic: MGMT 3000 Exam 1
School / Univ.: UGA
City: Athens
Published: 16.02.2011