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11
The decision to standardize or modify advertising messages accross countries should be based on;
a. consumer buying motives
b. media costs
c. product price
d. message length
a. consumer buying motives
b. media costs
c. product price
d. message length
a
Flashcard info:
Author: CoboCards-User
Main topic: BWL
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010