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16
The international advertiser must be a student of culture because the culture of a nation has a major impact on;
a. the way a message is percieved
b. media cost
c. media availability
d. consumer access to media
a. the way a message is percieved
b. media cost
c. media availability
d. consumer access to media
a
Flashcard info:
Author: CoboCards-User
Main topic: BWL
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010