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information search
pre-purchase search
on-going search
internal and external search
directed learning (previous experience)
incidental learning (accidental)
on-going search
internal and external search
directed learning (previous experience)
incidental learning (accidental)
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015