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All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour

level of involvement

intertia:
lack of interest
desicion out of habit
no motivation to consider alternatives

FLOW: (flow state)
obsession
great meaning
optimal experience
playfulness
being in control

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Flashcard info:

Author: CoboCards-User

Main topic: HTW Consumer Behaviour

Topic: Marketing

School / Univ.: HTW Chur

City: Chur

Published: 17.01.2015

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