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21
level of involvement
intertia:
lack of interest
desicion out of habit
no motivation to consider alternatives
FLOW: (flow state)
obsession
great meaning
optimal experience
playfulness
being in control
lack of interest
desicion out of habit
no motivation to consider alternatives
FLOW: (flow state)
obsession
great meaning
optimal experience
playfulness
being in control
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015