This flashcard is just one of a free flashcard set. See all flashcards!
151
When publics are grouped by the way they behave toward messages and issues, what four types did Grunig identify?
1. All-issue publics - active on all issues
2. Apathetic publics - inattentive and inactive on all issues
3. Single-issue publics - active on a limited number of issues
4. Hot-issue publics - respond after becoming exposed to an issue
2. Apathetic publics - inattentive and inactive on all issues
3. Single-issue publics - active on a limited number of issues
4. Hot-issue publics - respond after becoming exposed to an issue
Tags: Models and Theories
Source:
Source:
