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All main topics / English / International Marketing

ENGLa vocabulary "International Marketing" (35 Cards)

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to change in order to make sth suitable for a new purpose or use
to adapt
noun: adaptation
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to make sth weaker or less effective, to water sth down
to dilute
noun: dilution
adj: diluted
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to make sure that
to ensure
4
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to make sth longer or larger
to extend
noun: extention
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become or make greater in size, number etc
to expand
noun: expansion
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to enter a market
to break into a market
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to set up subsidiaries abroad or to sell your goods internationally
to go international
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to start an activity, e.g. to ... a product
to launch
noun: a launch
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to put a product into a particular place in the market
to position a product
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to pull out of, to withdraw from
to retreat from
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to need sth, to depend on sth
to require
noun: requirement
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consumers’ knowledge of the existence of a brand
brand awareness
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consumers’ commitment to a particular brand
brand loyalty
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the abilities or qualities necessary to do sth
capability
adj: capable of
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the group of customers a business serves
customer base
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the activity a company undertakes to keep its customers
customer retention
verb: to retain
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a group of people who are asked about their attitude towards a product or service
focus group
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sth typical of a place or thing
feature
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the activity or fact of increasing the market share of a product; or: a product’s sales volume as a percentage of the total sales volume of competing products
market penetration
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subdividing a market into clearly definable smaller groups of customers
market segmentation
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buying habits
purchasing behaviour
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a set of questions that a lot of people are asked
questionnaire
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person or business that sells goods to the public
retailer
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the expected level of a company’s sales
sales forecast
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a company's most important products: also: products which bear a company’s logo
signature products
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A STEP analysis covers ... factors
sociological, technological, economic, political
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an investigation into the opinions etc. of a particular group of people
a survey
to run/conduct a survey
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A SWOT analysis looks at ...
strengths, weaknesses, opportunities, threats
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USP stands for...
unique selling proposition; a special claim a company makes about a brand or product which sets it apart from its competitors
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a media file distributed over the internet
a webcast
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a person or business selling goods in large quantities
a wholesaler
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(not) hoping and trying to be successful at something (esp. your career)
(un)aspiring
verb: to aspire to
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showing good judgement about the quality of sth
discerning
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Another word for "home" market
domestic
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A market that has reached a state of equilibrium (where there is no significant growth or innovation) is called a ...
mature market
Flashcard set info:
Author: EstherRobinson
Main topic: English
Topic: International Marketing
Published: 25.10.2011
Tags: ENGLa
 
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