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Definition Marketing
nach AMA
nach AMA
Marketing ist eine Funktion des Unternehmens und stellt eine Menge aus Prozessen dar, um Wert zu schaffen, zu kommunizieren und an den Kunden zu bringen, sowie Beziehungen in einer Weise zu managen, die dem Unternehmen und seinen Interessengruppen dient.
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Flashcard info:
Author: sundance
Main topic: BWL
Topic: Marketing
School / Univ.: KIT
City: Karlsruhe
Published: 12.04.2010