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Definition Marketing
nach AMA
nach AMA
Marketing ist eine Funktion des Unternehmens und stellt eine Menge aus Prozessen dar, um Wert zu schaffen, zu kommunizieren und an den Kunden zu bringen, sowie Beziehungen in einer Weise zu managen, die dem Unternehmen und seinen Interessengruppen dient.
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Karteninfo:
Autor: sundance
Oberthema: BWL
Thema: Marketing
Schule / Uni: KIT
Ort: Karlsruhe
Veröffentlicht: 12.04.2010