Tags: Edward Bernays, History
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George Creel
Understood the power of publicity to mobilize the public
Four Minutemen and created spokespersons
Four Minutemen and created spokespersons
Tags: History
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Tags: History
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Tags: History
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Samuel Adams
Organization - Sons of Liberty, Committees of Correspondence
Symbols - Liberty tree
Slogans - Taxation without representation
Events - Boston Tea Party
Symbols - Liberty tree
Slogans - Taxation without representation
Events - Boston Tea Party
Tags: History
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Tags: History
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Who created the first corporate public relations department?
George Westinghouse (1889)
Tags: History
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Who founded the American Counsel (that ultimately became PRSA) through mergers w/ other public relations organizations?
Rex Harlow
(1947)
(1947)
Tags: History
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Who created the Declaration of Principles and what was it?
Ivy Lee
- supply news
- ensure work is done in the open
- work with the media
- supply news
- ensure work is done in the open
- work with the media
Tags: History
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Who used testimonials and advised clients to make full discolsure, tell the truth and convince management to do the same?
Ivy Lee
Tags: History
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Tags: Edward Bernays, History
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Who taught the first course on Public Relations at New York University?
Edward Bernays
Tags: Edward Bernays, History
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Kartensatzinfo:
Autor: Erin
Oberthema: Business
Thema: Public Relations
Veröffentlicht: 19.11.2011
Schlagwörter Karten:
Alle Karten (202)
Business literacy (14)
Crisis (15)
definitions (28)
Edward Bernays (3)
ethics (24)
History (12)
Law (32)
publics (4)
Research (45)
RPIE (10)
Theory (7)
