Tags: Edward Bernays, History
Source:
Source:
George Creel
Understood the power of publicity to mobilize the public
Four Minutemen and created spokespersons
Four Minutemen and created spokespersons
Tags: History
Source:
Source:
Tags: History
Source:
Source:
Tags: History
Source:
Source:
Samuel Adams
Organization - Sons of Liberty, Committees of Correspondence
Symbols - Liberty tree
Slogans - Taxation without representation
Events - Boston Tea Party
Symbols - Liberty tree
Slogans - Taxation without representation
Events - Boston Tea Party
Tags: History
Source:
Source:
Tags: History
Source:
Source:
Who created the first corporate public relations department?
George Westinghouse (1889)
Tags: History
Source:
Source:
Who founded the American Counsel (that ultimately became PRSA) through mergers w/ other public relations organizations?
Rex Harlow
(1947)
(1947)
Tags: History
Source:
Source:
Who created the Declaration of Principles and what was it?
Ivy Lee
- supply news
- ensure work is done in the open
- work with the media
- supply news
- ensure work is done in the open
- work with the media
Tags: History
Source:
Source:
Who used testimonials and advised clients to make full discolsure, tell the truth and convince management to do the same?
Ivy Lee
Tags: History
Source:
Source:
Tags: Edward Bernays, History
Source:
Source:
Flashcard set info:
Author: Erin
Main topic: Business
Topic: Public Relations
Published: 19.11.2011
Card tags:
All cards (202)
Business literacy (14)
Crisis (15)
definitions (28)
Edward Bernays (3)
ethics (24)
History (12)
Law (32)
publics (4)
Research (45)
RPIE (10)
Theory (7)
