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Alle Oberthemen / BWL / Marketing / Marketing

Was umfasst die integrative Marketingdefinition?

-unternehmensexterne Facette: Marketing=Konzeption und Durchführung marktbezogener Aktivitäten eines Anbieters gegenüber Nachfragern, beinhalten systematische Informationsgewinnung über Marktgegebenheiten sowie die Gestaltung des Marketingmix

-Unternehmensinterne Facette: Marketing=Schaffung der Voraussetzungen im Unternehmen für die Durchführung der marktbezogenen Aktivitäten, schließt die Führung des Unternehmens nach der Leitidee der Marktorientierung ein

-Ziel: optimale Gestaltung der Kundenbeziehungen im Sinne der Unternehmensziele

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Karteninfo:

Autor: aschratz

Oberthema: BWL

Thema: Marketing

Veröffentlicht: 08.03.2012

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