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19
Systematisierung der Media Relations
Crossmedial -> VERNETZUNG
Fremde Medien (Pressearbeit: Print, TV, Radio...) -> PUSH
Eigene Medien (Ext + Int Corporate Publishing) -> PUSH
Internet + Social Media -> PULL
Fremde Medien (Pressearbeit: Print, TV, Radio...) -> PUSH
Eigene Medien (Ext + Int Corporate Publishing) -> PUSH
Internet + Social Media -> PULL
Flashcard info:
Author: Karin Zeller
Main topic: Medienwirtschaft
Topic: Medienreisen
School / Univ.: HTW
City: Chur
Published: 19.06.2013