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All main topics / Business / Public Relations / APR
29
Give a multi-directional example of agenda-setting theory.
The president calls a press conference
the media report about the event
it becomes part of the public agenda

OR

a story appears in the news
the public becomes irate or concerned about the issue
the issue becomes part of the policy-makers' agenda
that leads to the passage of some kind of legislation
Tags: Models and Theories
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Flashcard info:
Author: Erin
Main topic: Business
Topic: Public Relations
Published: 19.11.2011

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