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All main topics / BWL / Marketing / Marketing
35
Was sind Aspekte der Konzeptdefinition?
-Nutzenversprechen

-Angestrebte Positionierung

-Produkteigenschaften

-Angestrebte Zielgruppen
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Flashcard info:
Author: aschratz
Main topic: BWL
Topic: Marketing
Published: 08.03.2012

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