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All main topics / Management / MKT1 / MKT
18
2.  From the economic system’s point of view, the role of marketing intermediaries is to
     transform:
     a.  raw products into finished products.
     b.  consumer needs into producer needs.
     c.  consumer needs and wants into product desires.
     d.  assortments of products made by producers into the assortments wanted by
          consumers.
d
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Flashcard info:
Author: mariagrau25
Main topic: Management
Topic: MKT1
Published: 07.04.2010

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