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4
Tracking Results
Evaluating success requires campaign result to be tracked and analyzed. An e-mail supporting a catalog may not meet your standard response requirements on its own, but its effect on catalog sales may be significant. Similarly, a postcard to a person whose e-mail is bouncing may not produce the direct marketing return on investment normally required.
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Flashcard info:
Author: MaxAdams
Main topic: Business
Topic: Marketing
School / Univ.: NDA
City: New York
Published: 13.10.2021