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Homework Project: Radio Spot
Assume you are the account executive for an advertising agency. You are competing with other agencies to produce a local radio spot. Choose a company for the assignment—three possibilities are listed below.
•Dry cleaning service
•Bakery
•Bicycle shop
Deliverables
For your chosen company, create a one- to two-page campaign strategy that includes the following elements:
1.Describe the target audience for the product. Include customer demographics and purchase behavior. Explain the media habits of this audience. During what time slot would you try to reach this audience? What kind of radio station format (music, talk, other) would you recommend using to reach this audience?