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23
Mintzbergs 5P´s for Strategy
- Strategy as a plan (Strategie als Plan/Konzept)
- Strategy as a ploy (Trick gegen Konkurrenz)
- Strategy as a position ( Finden der eigenen Nische)
- Strategy as a perspective (Organisationstruktur)
- Strategy as a pattern ( Bündel an Aktionen)
Flashcard info:
Author: MAxle
Main topic: BWL
Topic: Unternehmensführung
School / Univ.: HSU
City: Hamburg
Published: 26.03.2014