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19
What is a tactic in terms of a public relations plan?
Specific elements of a strategy, More specifically "how to."
(examples: meetings, publications, tie-ins, news releases, etc.)
Activities are details of tactics: six meetings, four publications, etc. They have dates, indicate who is in charge, etc.
(examples: meetings, publications, tie-ins, news releases, etc.)
Activities are details of tactics: six meetings, four publications, etc. They have dates, indicate who is in charge, etc.
Tags: RPIE
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