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You Decide Assignment Title: ? Entrepreneurial Marketing
Scenario Summary
In this scenario, you are a marketing consultant to a small business owner, Sammy Winder. Mr. Winder has worked his whole life in the restaurant business, and 6 months ago he was tired of working for someone else and decided to open a new restaurant/bar/jazz club.
Lately, Mr. Winder’s Blue Note Café is not doing well. The initial buzz of opening his jazz club has subsided and his restaurant is often only half full on Friday and Saturday evenings; if this continues, he may be forced to close his restaurant. He needs your help!
As with most young businesses, Sammy has limited capital to invest in a marketing plan, so he has asked you, his good friend, to create a marketing plan that will drive traffic to his restaurant on a limited budget.