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40
The goal of the marketer of an innovation is to;
a. delay competitive entry
b. minimize the use of advertising
c. avoid risk
d. speed up widespread adoption
a. delay competitive entry
b. minimize the use of advertising
c. avoid risk
d. speed up widespread adoption
d
Flashcard info:
Author: CoboCards-User
Main topic: BWL
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010