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All main topics / BWL / International Marketing Management / imm2
40
The goal of the marketer of an innovation is to;
a. delay competitive entry
b. minimize the use of advertising
c. avoid risk
d. speed up widespread adoption
d
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Flashcard info:
Author: CoboCards-User
Main topic: BWL
Topic: International Marketing Management
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010

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