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All main topics / Business Economics / Marketing / Marketing
17
Channel levelsuestion
Channel level:

The number of intermediary levels indicates the length of a channel. Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final layer is a channel level.

Direct marketing channel

A marketing channel that has no intermediary levels.

Indirect marketing channel
A channel containing one or more intermediary levels.

A greater number of levels means less control and greater channel complexity.

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Flashcard info:
Author: Elisa
Main topic: Business Economics
Topic: Marketing
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 14.02.2010

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