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32
Interpretative knowledge about a culture is MOST likely to be misunderstood when:
a)The marketer has too few facts to analyse
b)the marketer has too many facts to analyse
c)the assistance of "locals" is sought
d)the marketer relies on his/ her SRC (Self Reference Criteria)
a)The marketer has too few facts to analyse
b)the marketer has too many facts to analyse
c)the assistance of "locals" is sought
d)the marketer relies on his/ her SRC (Self Reference Criteria)
d
Flashcard info:
Author: Kealein
Main topic: BWL
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010