Who are active publics?
People who are aware of their tie to a problem and who take action and communicate to do something about a situation.
Tags: Planning and Programming, publics
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Who are nonpublics?
People who's level of involvement is so low that they have no impact on the organization and the organization has no recognizable impact on them.
Tags: Planning and Programming, publics
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Who are latent publics?
People who are unaware of their connection to the organization's issue or problem.
Tags: Planning and Programming, publics
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Flashcard set info:
Author: Erin
Main topic: Business
Topic: Public Relations
Published: 19.11.2011
Card tags:
All cards (202)
Business literacy (14)
Crisis (15)
definitions (28)
Edward Bernays (3)
ethics (24)
History (12)
Law (32)
publics (4)
Research (45)
RPIE (10)
Theory (7)
