Why do we need a Relationship Promotor? 2 Arguments
- 1. There is no innovation without external cooperation partners.
- 2. The cooperation with external partners is hindered by inter-organizational barriers.
>> Relationship promotors help to surmount these barriers
Tags: deck 2, relationship, roles
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Definition of the Relationship Promotor
Main task Bridging Boundaries
A person
Power sources
A person
- who actively and intensively
- advances inter-organizational exchange processes
- through good personal relationships to key actors who dispose of critical resources
Power sources
- Social competences
- Knowledge of networks
- A portfolio of relationships
Tags: deck 2, relationship, roles
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Inter-Organizational Barriers and Problems which a RP can overcome
- No knowledge of appropriate partners > matching prob
- No will to cooperate > trust & commitment prob
- No ability to cooperate > understanding prob
- No permission to cooperate > third-party prob
>> Relationship Promotors help to surmount these inter-organizational barriers
Tags: deck 2, relationship, roles
Source:
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7 Contributions of a Relationship Promotor
Market Expert, Social Mediator, Flow Manager
- has market-based influence
- knows players and rules of a market
- finds adequate cooperation-partners and promotes them
- has social competence, and good external networks
- gives contact to internal promotors
- builds trust, solves conflicts, supports common goals between firms
- plans, controls, moderates exchange processes, supports flow of information
Tags: deck 2, relationship, roles
Source:
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Flashcard set info:
Author: Florian
Main topic: BWL
Topic: Human Side of Innovation
School / Univ.: TU Berlin
City: Berlin
Published: 13.07.2013
Tags: Innovation
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