Who are active publics?
People who are aware of their tie to a problem and who take action and communicate to do something about a situation.
Tags: Planning and Programming, publics
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Who are nonpublics?
People who's level of involvement is so low that they have no impact on the organization and the organization has no recognizable impact on them.
Tags: Planning and Programming, publics
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Who are latent publics?
People who are unaware of their connection to the organization's issue or problem.
Tags: Planning and Programming, publics
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Who are aware publics?
People who recognize that they are affected by or involved in a problem situation shared by others but have not communicated about it with others.
Tags: Planning and programming, publics
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Kartensatzinfo:
Autor: Erin
Oberthema: Business
Thema: Public Relations
Veröffentlicht: 19.11.2011
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