Who are active publics?
People who are aware of their tie to a problem and who take action and communicate to do something about a situation.
Tags: Planning and Programming, publics
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Who are nonpublics?
People who's level of involvement is so low that they have no impact on the organization and the organization has no recognizable impact on them.
Tags: Planning and Programming, publics
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Source:
Who are latent publics?
People who are unaware of their connection to the organization's issue or problem.
Tags: Planning and Programming, publics
Source:
Source:
Flashcard set info:
Author: Erin
Main topic: Business
Topic: Public Relations
Published: 19.11.2011
Card tags:
All cards (202)
Business literacy (14)
Crisis (15)
definitions (28)
Edward Bernays (3)
ethics (24)
History (12)
Law (32)
Planning and Programming (3)
publics (4)
Research (45)
RPIE (10)
Theory (7)
